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European higher education is undergoing a bold experiment in cross-border collaboration. In this clip, Brian MacCraith explores the rise of European University Alliances — cross-national consortia aimed at deepening student mobility, research collaboration, and civic engagement. Backed by the European Commission, these alliances represent a significant policy shift, challenging traditional models of governance, autonomy, and degree design. MacCraith discusses the opportunities and limitations of this initiative, including its emphasis on diverse institutional types, stackable credentials, and societal relevance. He highlights the strategic value of involving both well-established and lesser-known universities, making the model inclusive and geographically balanced.