Funding, Trust, and Transformation

What does it take to lead transformation in institutions often seen as slow to change? In this clip, Brian MacCraith reflects on the critical role of university presidents in shaping both internal change and external perception. He emphasizes the power of shared vision, authenticity, and trust as essential tools for sustainable reform. MacCraith discusses how leaders must engage stakeholders across government, industry, and the community, serving as ambassadors for the university’s values and impact. He also highlights the growing challenge of underfunding in higher education, underscoring the need for resource diversification, strategic partnerships, and clear communication of institutional value. For higher education leaders navigating complex pressures, this is a candid and practical look at what leadership means in a time of disruption — and why visibility, trust, and adaptability matter more than ever.