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As societal challenges accelerate — from climate change to AI — universities face growing pressure to remain relevant and trusted. In this clip, Brian MacCraith explores the evolving role of higher education institutions as catalysts for transformation. He argues that universities must not only generate knowledge but actively engage with their communities to drive meaningful change. Climate action, sustainability, and combating disinformation are identified as urgent arenas where universities can lead by example and deliver trusted, evidence-based guidance. MacCraith also reflects on the demands of university leadership, emphasizing the importance of values-based decision-making and team-building.